MARGARET PRICE

Designing for Diversity

Margaret Price is an explorer of the relationship between culture, humanity, and, technology. She draws from marriage therapy, philosophy, biology, psychology to deconstruct how to embrace and sustain what makes us human in a digital age. Margaret studies human nature and monitors the cultural landscape to identify areas for creative and strategic growth. Her passion for identifying latent human needs, framing opportunities, and fueling experimentation has taken her to over 40 countries. Margaret’s career has placed her on the forefront of product innovation and organizational transformation.

At Microsoft, Margaret’s strategy and content is featured in the Inclusive Toolkit which was awarded by IXDA,  nominated as a FastCO World Changing Idea., and was featured in the Smithsonian – Cooper Hewitt Design Museum. As an expert in design curriculum, and service design, her courses have been attended by over 12,000 at Microsoft and are taught in universities around the world. Most recently, within NYU, MIT, and, Brown.

“Language of Aroma explores how aroma can positively impact society. It’s particularly interesting as we explore how to evolve the inclusive design practice at Microsoft in new directions embracing all senses.  How might we apply inclusive principles to aroma? Just imagine the possibilities.”

– Margaret Price, Principal Design Strategist at Microsoft

LANGUAGE OF AROMA

THE DOCUMENTARY

Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. Join the conversation with a Master Sommelier, Bocuse d’Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC.  Blend in scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology.  Share their experience – to bring about an appreciation and understanding for the detail of Aroma and its impact on the human condition.  What are the disparate ways in which Aroma can be expressed and understood? How can we communicate aroma in an inclusive way? Watch the sequel to #ColorInSight:  #LanguageOfAroma