Discover the importance of aroma with our SXSW panel

Inclusive Design

Lana Sutherland
Co-founder & CEO of TEALEAVES

Designing for Diversity

Margaret Price
Principal Design Strategist at Microsoft

Olfactory Illusions

Rachel Herz
Adjunct Professor, Brown University

The Art of Perfumery

Saskia Wilson-Brown
Founder & Executive Director, Institute for Art and Olfaction

Analog Virtual Reality

Wolfgang Georgsdorf
Multimedia Artist

Storytelling with Aroma

Dr. Joerg Bohlmann
Professor and Distinguished Scholar at University of British Columbia and Michael Smith Laboratories

Perfume as Self Expression

Dawn Goldworm
Co-founder, Creative Director & In-house Nose at 12.29

AROMA METAPHORS

David J Peterson
Language Creator, Game of Thrones

AROMA IN THE KITCHEN

Robert Sulatycky
Head Coach, Bocuse D’Or Team USA

Shopping with Aroma

Dr. Eric Spangenberg
Dean, UCI Paul Merage School of Business

Aroma & Color

Laurie Pressman
Vice President, Pantone Color Institute

Extracting for Aroma

Lana Sutherland
Co-founder & CEO of TEALEAVES

Communicating Aroma Universally

Margaret Price
Principal Design Strategist at Microsoft

The Secret World of Perfume

Dawn Goldworm
Co-founder, Creative Director & In-house Nose at 12.29

The Evolution of Language Creation

David J Peterson
Language Creator, Game of Thrones

Microsoft on the Language of Aroma

Margaret Price
Principal Design Strategist at Microsoft