Dr. Eric Spangenberg
SHOPPING WITH AROMA
Photo: UCI Paul Merage School of Business
With a 30-year career dedicated to excellence in scholarship and business education, Eric R. Spangenberg has served The Paul Merage School of Business at the University of California, Irvine, as dean since June 2014. Dr. Spangenberg earned his PhD from the University of Washington in 1990 and joined the faculty at the Carson College of Business at Washington State University (WSU) where he was named the Maughmer Freedom Philosophy Chair and Professor of Marketing in 2003. He also served as dean of the Carson College from 2005 to 2014.
“Pleasant scents will have positive effects on shopping behaviour, but the perception of what is pleasant can vary between cultures.”
– Dr. Eric Spangenberg, Dean, UCI Paul Merage School of Business
LANGUAGE OF AROMA
THE DOCUMENTARY
Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. Join the conversation with a Master Sommelier, Bocuse d’Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC. Blend in scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology. Share their experience – to bring about an appreciation and understanding for the detail of Aroma and its impact on the human condition. What are the disparate ways in which Aroma can be expressed and understood? How can we communicate aroma in an inclusive way? Watch the sequel to #ColorInSight: #LanguageOfAroma
