Joerg Bohlmann

Storytelling with Aroma

Photo courtesy of Michael Smith Laboratories UBC

Dr. Joerg Bohlmann is a Professor and Distinguished University Scholar in the Michael Smith Laboratories at the University of British Columbia, Vancouver, Canada. Dr. Bohlmann received his PhD from the Technical University Braunschweig, Germany, was a Feodor Lynen Fellow of the Alexander von Humboldt Foundation at Washington State University, USA and research associate at the Max Planck Institute for Chemical Ecology, Germany.

His research deals with the molecular biochemistry and biology of plant secondary metabolites, genomics of conifers, grapevines, and various medicinal plants, and plant defense against insects.

“If we were more sophisticated in knowing what information is being carried by aromas and fragrances, we would use it in a much more informed way.”

– Joerg Bohlmann, Professor and Distinguished Scholar at University of British Columbia and Michael Smith Laboratories

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Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. Join the conversation with a Master Sommelier, Bocuse d’Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC.  Blend in scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology.  Share their experience – to bring about an appreciation and understanding for the detail of Aroma and its impact on the human condition.  What are the disparate ways in which Aroma can be expressed and understood? How can we communicate aroma in an inclusive way? Watch the sequel to #ColorInSight:  #LanguageOfAroma